About Elderberry Brides
Who is Elderberry Brides?
Elderberry Brides is a bridal shop in Basingstoke, Hampshire, UK
We offer a high quality, personal bridal service from our bridal store in Basingstoke town centre catering for the needs of all brides-to-be - whatever your size, your budget or your preferences for the style, colour or cut of your dream wedding gown.
An occasion worth dressing up for
Our aim is to provide a friendly, informative and creative bridal service that delivers complete satisfaction and total peace of mind for every one of our customers.
We simply want to help make it easier for you to express your personal style on your big day and firmly believe that value is more than just a price tag.
Whether you're a first-time bride, a second-time bride or planning to get married overseas in either a religious or civil ceremony, the one thing you can be sure of is that your 'big day' is as important to us as it is to you.
Shop opening hours
We strongly recommend you book an appointment to make sure you get the most from your visit. It also allows us to prepare for your arrival as well as helping to avoid any unnecessary waiting.
Tuesday to Friday: 10.00am - 5.00pm. (Appointment advised)
Saturday: 10.00am - 5.00pm. (Strictly by appointment)
Sunday: 11.00am - 4.00pm. (Strictly by appointment)
Wednesday: Late opening for customer fittings only. (Strictly by appointment)
Mondays & Bank Holidays: Closed.
8 New Street
Meet the Elderberry team
Read a bit about the ladies who help make our brides' dreams come true.
“If Elderberry Brides has helped make any of our brides' wedding day more enjoyable, more memorable or more special, then I regard that as really important - because that's exactly what we always set out do.”
“I never forget that no two brides are the same which is why I place so much importance on meeting every bride's individual needs.”
“I really love seeing that amazing moment when a bride just knows the dress she's wearing is 'the one'. It's priceless!”
“I love that fab feeling you get when you've helped a bride feel genuinely happy and excited.”
Come along and sample the ‘Elderberry experience’
The choices are yours to make of course, but you'll never be alone as you'll have lots of help every step of the way with honest, friendly and expert advice to find the wedding dress you always dreamed of.
Elderberry Brides... the story so far
A short history of Elderberry Brides of Basingstoke
In the beginning
The idea of opening a bridal shop came about after Elderberry Brides' founder and current owner, Pam Armstrong, tried to find a bridal outfit for herself during the mid-nineties.
It seemed there were few, if any, bridal shops in the UK at that time that stocked larger size wedding gowns or outfits. Neither, it seemed, had anyone thought of offering once-worn wedding gowns for sale in the same place. So, since once-worn gowns would typically be sold by a bride from home, that's exactly what Pam did and, on 1st July 2000, Elderberry Brides of Basingstoke was born.
Pam began importing plus size bridal gowns from a leading supplier in the US while once-worn wedding gowns were sourced from auction sites and charity shops. Once the stock list had reached approximately 30 dresses, Elderberry Brides started to to advertise and things began to take off.
Our first 'home'
By Christmas 2001, the business was growing rapidly and space was running out very quickly. So, on March 29th 2002, Elderberry Brides opened the doors of its brand new home at Unit 34, Basepoint Enterprise Centre in the Daneshill area of Basingstoke. Brand new dresses in regular sizes from world-leading bridal designers began to replace those from local sources and the Internet. Additionally, top quality suppliers for bridal accessories were found to help complete the look for our brides.
Bridesmaids and flower girls dresses for the bride's wedding party followed very quickly after and at least one supplier of bridal wear for the bride's attendants remains with us to this day. Hire services also materialised at this time on items such as hats and hoops and with an increasing interest for prom gowns, Elderberry Brides also started to offer this type of special occasion wear leading up to the prom season.
Destination town centre
May 2004 saw Elderberry Brides move once more. This time to 8 New Street in Basingstoke town centre in Hampshire from where we currently welcome our customers.
Since that time, Elderberry Brides has continued to grow the breadth and depth of its products and services for brides of all sizes and budgets. We're a leading UK specialist in plus size wedding dresses for fuller figure brides both in the shop and on-line. Brides looking for the perfect bridesmaids dresses can also shop on-line at Elderberry Bridesmaids after the launch of our popular e-commerce website in 2008.
Yet another innovation from Elderberry Brides was the formation of A-Line Services, our professional, in-house, bridal wear alteration service. The purpose of A-Line Services was two-fold. Firstly, it took away a lot of the hassle experienced by our brides in finding someone to undertake their gown alterations, and secondly, it helped consolidate the 'one-stop' nature of the bridal shop.
Still growing, still fulfilling dreams
After a significant refurbishment of 8 New Street in 2011 including expanding into the whole of the first floor, Elderberry Brides is now able to offer an even better customer experience. For our brides, this means that there's now a dedicated bridal room, couture bridal room and a new area exclusively for bridesmaids, junior bridesmaids and flower girls.
And for the bride on a budget we also have a sale room where brides can discover fantastic, top quality bargain wedding dresses.
Elderberry Brides has said hello and goodbye (and hello again!) to many bridal styles over the years along with a number of wonderfully dedicated staff. But we never say goodbye to our brides... only a friendly wave and good luck wish for the future.