What is a bridal sample sale?

Making the most of a bridal sample sale

A complete guide to getting your dream dress at a dream price


Author: Elderberry Brides

So what exactly is a sample sale?

Most brides will be familiar with the term sample (or ex-sample) sales which are very common within the bridal industry. But what exactly is a sale of this type and how can it benefit the bride-to-be?

As an authorised stockist, a bridal salon will typically carry a number of styles from each of their bridal designers’ collections each year. It’s from these collections that the stock gowns, or samples, are made available to brides to try on and from which orders are placed.

Sadly, even the most successful gown styles will eventually have had their time in the sun as the demand for different styles changes.

Many bridal shops therefore attempt to dispose of their older stock to make room for the new season’s gowns and sample sales are an ideal way to achieve this.

Remember too that most bridal stores buy their sample stock outright, sale-or-return agreements are very rare in the bridal industry so a sample sale is a good method of recouping some of the store’s original investment.

The nature of a sample sale is that the bridal gowns on offer are usually heavily discounted which is great news for a bride. It’s worth bearing in mind however, that many of the gowns are likely to be one-offs so you need to assume that stock levels of individual gowns may be very limited indeed. If you have your eye on one particular gown, it’s probably a good idea to get to the sale sooner rather than later to avoid disappointment.

Sale times

Most bridal sample sales take place in the late spring and autumn which coincides with the change of seasons within the industry. Elderberry Brides holds two sample sales every year, usually around February/March time and again in September or October.

A sample sale can vary in length but typically runs for about 24 to 48 hours although many bridal shops will sell sample merchandise throughout the year and, increasingly, online.

Bridal Bargains

One such online store that showcases sample bridal gowns is our very own Bridal Bargains website. It’s the perfect place for the bride on a budge, or the bride who simply loves a bargain! Either way, rest assured you’ll receive an authentic gown that’s been quality checked along with an easy checkout process and immediate delivery.

Need more info?

If you’d like more information on Elderberry Brides’ sample sales, please get in touch now or telephone us on 01256 474004.

Please note that an answering machine is in operation when the shop is closed



Need some help or advice?

Get in touch with us now or call us on 01256 474004 and we’ll do our best to help.

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